Nissan Launches the All-New MAGNITE in Tunisia, Redefining Urban Mobility

Tunis, Tunisia – Nissan has officially launched the new MAGNITE in Tunisia, marking a major milestone in the brand’s African expansion. The compact SUV combines Japanese engineering, advanced technology, and strong value positioning, catering to Tunisian consumers seeking smart, efficient, and accessible mobility solutions.

A Smart SUV for Urban Living

Designed for Tunisia’s urban driving environment, the MAGNITE offers a compact design and advanced features ideal for the country’s evolving mobility needs. With a focus on safety, connectivity, and bold styling, Nissan aims to appeal to young urban drivers looking for smart, stylish, and reliable transportation.

“Tunisia is an essential step in the MAGNITE’s regional rollout,” said Jordi Vila, Divisional Vice President for Europe & Africa, Aftersales & Brand. “This launch represents the second left-hand-drive market on the continent, and Tunisia’s discerning customers make it the perfect environment to strengthen the MAGNITE’s position as a smart, globally relevant SUV.”

Features and Technology

The new MAGNITE is available in two models:

• 0T ACENTA – MT
• 0T TEKNA – CVT

The SUV boasts a striking design, including:

• Bold new front grille
• 16’’ dual-tone alloy wheels
• Auto front LED headlamps
• 3D rear LED lights with honeycomb design

Inside, drivers and passengers enjoy:

• Configurable TFT driver display
• Wireless Apple CarPlay and Android Auto
• Adjustable four-colour ambient lighting
• Cooled glove box and onboard air ionizer

Additional innovative features include remote engine start, walkaway lock, and approach unlock functionality, enhancing convenience and comfort for city driving.

Safety First

Nissan prioritizes safety with the MAGNITE:

• Six airbags across all variants
• Reinforced steel bodyshell
• Frameless auto-dimming rearview mirror for improved visibility
• Around View Monitor for stress-free parking in tight urban spaces

“The MAGNITE is designed for today’s progressive and connected generation,” said Ramy Mohareb, Brand and Communications General Manager for Nissan Africa. “It empowers drivers to live beyond constraints, embrace the unconventional, and move forward without compromise.”

Efficient Performance

The MAGNITE is powered by a turbocharged 1.0-litre engine, providing a balance of fuel economy and responsive performance. Drivers can choose between a manual or continuously variable transmission, making it ideal for city commuting and everyday driving.

Tunisia: A Key Market

Tunisia represents a highly urbanized population with a growing demand for compact, value-driven SUVs. According to Lassaad Ben Ammar, Managing Director of ADEV, Nissan’s official dealership in Tunisia:

“Tunisia is the perfect market for the MAGNITE. Urban consumers are seeking smart, accessible SUVs that combine style, technology, and safety — and the MAGNITE delivers exactly that.”

The launch included a press conference, gala event, and an immersive coastal driving experience for automotive journalists across iconic locations along Tunisia’s coastline.

The Nissan Legacy

The MAGNITE continues Nissan’s legacy of innovating within the SUV segment, building on the success of models like the Juke and Qashqai, alongside its acclaimed e-POWER drivetrain technology.

“We pride ourselves on providing innovative mobility solutions,” said Vila. “The MAGNITE allows drivers to literally go their own way, combining advanced safety, technology, and style.”

With its compact dimensions, cutting-edge features, and strong value proposition, the Nissan MAGNITE is set to capture the hearts of Tunisian drivers. Its launch signals Nissan’s commitment to accessible, safe, and modern urban mobility across Africa.